One major aspect to halting the epidemic was to ensure that healthcare workers, patients, and the public received accurate information that dispelled myths, promoted prevention methods and outlined resources for those affected by Ebola.
We partnered with the CDC Foundation, the actor Idris Elba, footballers Yaya Touré, Kei Kamara and a global team of African soccer stars, international health organizations and corporations to launch Africa United Against Ebola. Elba and a team of West African soccer stars appeared in public service announcements (PSAs). The first PSA, titled “We’ve Got Your Back,” was aimed at engendering solidarity for healthcare workers who were on the front lines working to protect the public from Ebola. Other PSAs conveyed important Ebola prevention messages which were coordinated with the U.S. Centers for Disease Control and Prevention staff in West Africa.